The rollercoaster of Aime Balance: In 150 stores within 3 months
Every start-up will probably recognize it; the first year feels like 1 long roller coaster in the dark, where you never know exactly when the next turn will come, and you move through the peak moments full of adrenaline. But if it grows as fast as Aime Balance, it is worth the ride. We spoke […]
Five years Butcher of Blue: The adventure of Bob & Maarten Rijnders
What started with an idyllic evening of brainstorming around the campfire grew into a first real collection about five years ago, and now the ‘brand with the hook’ is available at more than 160 retailers in the Netherlands and abroad. We speak to Maarten Rijnders in ‘De Werkplaats’, an industrial location that gives exactly the […]
Wolvenberg connects dealer network in e-commerce and logistics
The name Wolvenberg may not immediately ring a bell, but the Castelli brand will warm many cycling enthusiasts. Especially now that Remco Evenepoel of the Quick-Step Alpha Vinyl team, of which Castelli is an official partner, has won the Vuelta and become world champion. And the semi-professional cycling team of Volker Wessels is also very […]
No Excess: New CFO Wendy Kok about innovation & sustainability
Known for their down-to-earth and comfortable clothing for uncomplicated men, Dutch menswear brand No Excess is dedicated to innovation and sustainability. With more than 1,000 sales outlets throughout Europe and New Zealand, branches in the Netherlands and Bielefeld, two own shops and completely internally organized logistics, a lean organization is essential. But how can this […]
Circle of Trust grows through insight, overview and data-driven approach
How do you remain successful as a fashion brand, keep up with the latest trends and make the right choices in terms of focus, sales channels, markets, collections and stocks? A good question to answer for Michella Houweling and Kathelijne Venema from Circle of Trust. Started small in 2005 as a denim brand for women, […]
Label DOT’s quick start: 125 stores within a year
Since childhood, Ridvan Kilincci (36) had the dream starting his own brand one day. It becomes Label DOT. Started in the middle of the Corona period and less than a year later his collection is already hanging at 125 stores. A great achievement, which of course we would like to know more about. What is […]
The digital transformation of GYMP: From tailor to online brand
GYMP, the brand of the Anckaert family, can be found in more than 400 specialty stores throughout Europe. With its own production facility and its own patronage, the brand is interwoven with beautiful traditions. In the meantime, hard work is being done at the back to make the shift to online. How do you make […]
Fabienne Chapot: Simplicity is key in the complex fashion world
As a growing fashion label, how do you ensure that you can continue to invest in the right places and keep a focus on creativity? With a smart vision of your back-end systems and a streamlined process, we learn after a look behind the scenes at Fabienne Chapot. Fabienne celebrated its 15th anniversary in 2021 […]
Colourful Rebel in the ‘spotlight’, the story behind the brand
The Colorful Rebel team has been using Itsperfect for several months now. To find out more about this Dutch fashion brand, we talked to Oscar Kemps, CEO of Colourful Rebel. We learned everything about how this beautiful brand was created, what it stands for and why they chose to work with Itsperfect. Did you know, […]